IMPLEMENTED (AI, Advanced Analytics)

Machine learning powered micro-segmentation and customer messaging to drive revenue lift

Episode Summary

Interview with Jamie Miller, CEO of Amplero

Episode Notes

Conversation with Jamie Miller, CEO of Amplero, a leading AI-powered personalization platform. We cover key trends in marketing technology. Jamie shares his view on the benefit of delivering personalization at micro-segment level and success stories. We end with Jamie's perspective on what will change post-Covid with regard to the use of technology in the marketing departments.